Elevate Your Local Business: Leveraging Funnels and Social Media
Within the booming digital realm, a robust digital marketing strategy is more important than ever for local businesses. There are many ways to hone the full potential of your digital marketing practices, and Radin Digital is here to shed light on some of the most effective strategies. Discover how implementing funnels and social media to your local business can elevate your standing and contribute to a strong online presence that sets you apart from the competition.
Understanding Funnels
Digital marketing funnels are innovative tools used to guide your audience from potential prospects to customers. Funnels are invaluable for driving sales and building a relationship with your target demographic. Although funnels vary from one business to the next, they all contain four critical stages: brand awareness, consideration, purchase, and customer retention.
Build Awareness Around Your Business
At the top of a marketing funnel, you will find brand awareness. To successful execute an effective funnel, it’s important to optimize your business’s online presence. This is where leveraging social media comes in handy. There are several ways to get in front of your target audience. We always recommend beginning with enhancing your local SEO to ensure that your business is receiving the visibility it needs.
Staying active and engaged on social media is equally as important. It’s essential to have your business on several flatforms. A strong social media presence brings credibility and awareness to your business and makes potential customers more likely to explore your business further.
Generate Interest from Your Target Audience
Once you’ve created brand awareness, the goal is to guide these new-found customers from search engines and social media platforms to your website to begin a sales process. Generating interest is imperative. Your business needs to stand out. In order to do this, you will need compelling and engaging content, a routine posting schedule on social media, and consistent branding that resonates with your target audience.
Guiding Customers Through the Consideration Stage
When a potential customer is drawn to your online presence, they get to the point of their shopping process where they will begin considering their options. When a customer opens your website, the last thing they want is a complex and distracting experience. They want answers to their needs. To guide them through considering your product or service, marketing funnels with an enticing call to action can be used to eliminate the noise and seamlessly convert leads.
Converting Leads into Customers
A user-friendly website with an irresistible call to action is the final step in a successful marketing funnel that transforms a prospect to a customer. Depending on your end goal, your call to action may include a prompt that encourages the customer to make a purchase, sign up for your newsletter, or reach out to your business.
Retaining Your New Customers
Where many businesses go wrong is in the process that occurs post-conversion. Converting leads into customers is excellent, but true success lies in retaining these new customers. Consumers want to feel valued and important. To encourage a lasting relationship with your customers, post-purchase engagement is crucial. This may include email marketing campaigns to keep your customers in the loop of your business, loyalty programs that generate repeat customers, special promotions, and more.
How Social Media Can Tie into Your Marketing Funnel
While we have already gone over the importance of a strong social media presence, it’s important to understand how you can use it to fuel your marketing funnel. Social media platforms, such as Instagram and Facebook allow businesses to use paid advertising campaigns that help get their brand out to a larger audience. Social media campaigns can be customized to target the exact location and type of customer you’re looking to secure.
These campaigns cut out the middle man, as potential customers won’t have to perform a search to find you. Instead, your campaign will appear directly on their feed, prompting them to click on your page and continue on to your website.
Optimizing Your Campaigns with Analytics
Another key factor of social media campaigns is the analytics they provide. Rather than implement a marketing funnel strategy blindly, social media advertisements allow you to analyze and track the performance of your campaign. With regular reporting, these analytics help you make data-driven decisions to encourage maximum impact.
Optimize Your Online Presence with Radin Digital Today
If you’re ready to experience the transformative power of leveraging social media to enhance your marketing funnel practice, Radin Digital is here to help. Discover how we can take your local business to new heights by implementing personalized marketing funnel and social media tactics into your digital marketing practice. Contact our team today to get started.
